the rowing pavilion

he Rowing Pavilion is a stunning event venue known for its picturesque riverside location and versatile space. They partnered with Co.Creative Agency to enhance their marketing with drone photography and videography while expanding their website functionality to improve client engagement and data capture.

Client:

The Rowing Pavilion

date:

March 2024

#website #automation #ai #design #photography #drone #videography #data #crm 

default

The Challenge:

  • Capturing the Venue’s Beauty: They needed high-quality aerial visuals to showcase the pavilion’s unique location and features.
  • Improved Online Engagement: The website required updates to include a contact form and a booking page for streamlined inquiries.
  • Data Utilization: The venue wanted to ensure all client data was captured effectively and integrated into GA4 and their CRM system for better tracking and follow-ups.

 

Our Approach:

  • Drone Photography & Videography; We captured breathtaking aerial views of the venue:
    • Showcased the riverside location, outdoor spaces, and architectural highlights.
    • Created engaging video content for social media, website headers, and promotional campaigns.
  • Website Updates; We expanded the Rowing Pavilion’s website to improve usability and functionality:
    • Contact Us Form: Designed a user-friendly form to make inquiries seamless.
    • Booking Page: Added an interactive booking feature for clients to view availability and submit requests directly.
  • Data Integration; We ensured all client interactions were tracked and utilized effectively:
    • Integrated Google Analytics 4 (GA4) for detailed tracking of website activity.
    • Linked the contact form and booking page to their CRM for efficient data management and follow-ups.

 

  • The Results:
    • Stunning Visuals: The drone photography and videography elevated the venue’s online presence, making it a standout choice for event planners.
    • Streamlined Client Experience: The new website features simplified the inquiry and booking process, leading to a 35% increase in online inquiries.
    • Data-Driven Insights: With GA4 and CRM integration, the venue gained valuable insights into client behavior and improved follow-up efficiency.